About the Project
If you take care of the Trail, the Trail will take care of you, that’s Trail Karma! This microsite is made to help keep the Appalachian Trail more enjoyable as well as strengthen the hiking community. I had the privilege of designing and directing this award- winning site. I had the responsibilities of creating the Trail Karma logo, integrating certain existing client assets and being the lead designer for the website.
With the help of twitter, 500 Trail Karma pendants are currently at the Trail. Each pendant has a hash tag where people can upload a picture of good being done at the Trail. It’s a way to show love for the Trail and thank the folks who take care of the Trail during their hike.