Star Wars is one of the best marketed movies of our time, earning more than $6 billion at box offices alone. Not only has Star Wars made millions for itself, the franchise has also helped businesses in everything from the tech industry to the food industry engage with its fandom – even Charmin toilet paper has used the force of Star Wars branding in its social media.

What are some of the most creative ways businesses are meshing their products with Star Wars Day to bring fresh energy and social engagement to their brands? Check out this article by CNN to see creative ways the biggest and best brands have pushed brand engagement on Twitter through #Maythe4th and #StarWarsDay.

How can you use the creative force of your own company to become a Jedi Marketing Master? Never be afraid to push the boundaries and imagination of your team to create new ways to connect with clients online and in person. In the words of Jedi Master Yoda, “If no mistake you have made, yet losing you are…a different game you should play.” Now go put good things in the world – May the 4th be with you!

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