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How often should my business post on social media?

Posted on April 17, 2019, By Rosa

It’s amazing how often we are asked this question by clients! From those completely new to the online world of social media marketing to those looking to expand into new platforms – this question really has people scratching their heads. What is the right social media posting schedule from the mountain of opinions and studies available?  

While there may seem to be a lot of conflicting information, we recommend CoSchedule’s findings garnered from analyzing 14 unique, data-driven studies. CoSchedule is an online marketing calendar that simplifies the planning, creation and promotion of social content and projects. They determined posting with the aim to grow your audience should vary by platform, with daily recommendations of:

  • Facebook: 1 post per day
  • Twitter: 15 Tweets per day
  • Pinterest: 11 Pins per day
  • LinkedIn: 1 post per day
  • Instagram: 1-2 posts per day

While these numbers may sound overwhelming, just remember there is no one size fits all solution. The right channels and number of posts can vary by industry, target audience and a company’s goals.

If your goal is to win followers and convert them to fans, it’s essential to continuously share quality, engaging content. But this doesn’t mean having to create tons of new content for every hour of the day! Don’t forget the value of repurposing stellar content, maximizing its potential for different channels. Also, share important messages in fun and new ways that inspire new visitors or act as helpful reminders to established followers.

Let DAMN Ads help your business be the cat’s meow on social, by creating and executing a social media marketing strategy that’s purrrrrfect. Find out more tips to optimize content for Facebook, Instagram, LinkedIn and Pinterest in our upcoming blog series. Hint, followers #lovecats. What do you think are the best social channels and number of posts for your business?